![How does the Digital Marketing Team Fit into Content Marketing? [WEBINAR]](/magazine/wp-content/uploads/2018/09/child-with-toy-virtual-reality-headset--1024x517.jpg)
How does DM fit into Content Marketing? Hopefully your company will reach a stage of inflection that either someone needs to start thinking like a digital marketer or you will need a dedicated digital marketer who will help enhance brand awareness in the digital space. Either way, you will need someone who has excellent digital intelligence. Someone who,…
![How does the Product Manager Fit into Content Marketing? [WEBINAR]](/magazine/wp-content/uploads/2018/09/businessman-building-a-successful-financial-graph-P9DNCV2-1024x683.jpg)
What does the PMM have to do with this? Hopefully your company will reach a stage of inflection that either someone needs to start thinking like a product marketer or you will need a dedicated product market manager who will be given the responsibility of figuring out how to package, position and launch your product in the marketplace. Either way,…
![What exactly is the Marketing Directors Role within Content Marketing? [WEBINAR]](/magazine/wp-content/uploads/2018/09/man-and-wooden-cubes-on-table-management-concept-PNYL223-1024x683.jpg)
Where does Content marketing fit in? The role of content marketing or digital marketing, was traditionally either left to only one person. This person could be either in house or subcontracted through an agency or a whole department. Either way, someone needs to be in control and have an understanding of the game plan. The CMO or Marketing Director will be…
![How To Maximize Content Marketing In Your Organization [WEBINAR]](/magazine/wp-content/uploads/2018/09/businessmen-hands-holding-puzzle-pieces-on-table-P3PV9U6-1024x684.jpg)
Why the fuss with Content marketing? The importance of content marketing is such that it seeps into all areas of the marketing department this is true to such an extent that all members must be aligned to ensure that the message going out is the same across all boards and that timing of this is perfect. So, how everyone in your…
![7 Steps to Implementing an Effective ABM Campaign [WEBINAR]](/magazine/wp-content/uploads/2018/09/consistency-PPZXTCF-1024x1024.jpg)
but… what exactly is all the fuss about? Account-based marketing (ABM), is another way of saying ‘focused or personalized’ B2B marketing. ABM is really nothing new as it has been around for quite some time now, just that we hadn’t put a name to it. Account-based marketing consists in identifying our key accounts…
![How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]](/magazine/wp-content/uploads/2018/09/businessman-target-for-success-P597NB8-1024x674.jpg)
So, which accounts do I target? In order to know what accounts to target you need to understand that any successful account-based marketing strategy requires collaboration. Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. So work on open communication, teamwork and alignment between sales and marketing to understand what your current…
![How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]](/magazine/wp-content/uploads/2018/09/business-target-PVC2UXZ-1-1024x683.jpg)
But, what is account-based marketing? ABM hinges on strategic, personalized content developed for specific personas, accounts, and even—sometimes—individuals. To identify your best fit Account-based Marketing (ABM) accounts, it is necessary to understand that Account-based marketing moves away from Lead-based Marketing and towards a sales and marketing alignment model. For account based marketers to show their impact on revenue, you…
![How To Build Value With Account-Based Marketing [WEBINAR]](/magazine/wp-content/uploads/2018/09/child-pretend-to-be-businessman-PQAEFGZ-1024x683.jpg)
How do I build value with account-based marketing? This webinar takes you through a step by step process of building value with account-based marketing. Only if you are interested in the lifetime value of customers and long-term value creation then Account Based Marketing, aka ABM, is the marketing tactic for you. This marketing strategy requires…
![7 Easy Hacks to Make Content Marketing Work for Your ABM Strategy [WEBINAR]](/magazine/wp-content/uploads/2018/08/launch-target-goals-rocketship-graphic-concept-P758W4P-1024x692.jpg)
Account based marketing ABM is all about knowing your B2B high value accounts and targeting these with great precision and research. Something that often seems easier said than done. The key, is to ensure content reaches these accounts in a personalized manner. The more you can align your solutions to the way your target…
![How To Be Exceptional With Content Marketing! Software Company Success Story [WEBINAR]](/magazine/wp-content/uploads/2018/09/tammy-duggan-herd-771718-unsplash-1024x683.jpg)
Marketing Success story: How one software company increased revenue by 20%! Watch the Webinar Now! Why Content Marketing? Content marketing generates increased web traffic, leads and a continuous supply of increasing sales. Content marketing is really all about capturing the attention of our customers and building a relationship with your leads by way of…