Get Inspired By The Top 10! Speaking at Inbound 2018 are a list of Inspirational World leaders from all walks of life. These key note inspirational thinkers have gotten together to make us think out side the box, challenge our everyday and open our eyes to new macro trend that are revolutionizing the future of…
Marketers are as good as the metrics they are tracking and measuring. There is a lot of data to analyze the effectiveness of a lead generation funnel. However, focusing too much on the metrics can be detrimental to the marketer. Metrics and data will not be useful unless they are presented in the right context…
Time is moving faster than ever. Whilst the transition from blackand-white to colour television protracted over decades, the internet has developed at a phenomenal pace. Findings from content analysis leaders Worldstats reveal the internet expanded by almost 21,000% between 1995-2015; and, at this very moment,a staggering 4.1 billion people around the globe can now claim…
Buyer Persona in content marketing is the definition of the target of your product or service. It helps you to know and understand your customer, their needs and aspirations much better. With this, we can define specific strategies for those profiles, delivering content that really interests them and converting them into our customers. Any digital…
As we have seen, Buyer’s Stages are the steps through which our target audience passes since they discover they have a need, compare different solutions, until they decide on a solution and buy or contract it. Knowing the process of our Buyer Persona is the goal of all professional marketing and necessary to know what…