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Content marketing is king Today’s digital marketing landscape has undergone tremendous transformation. Driven not only by our IT developers, but by our loving marketing department itself. Marketing has evolved into the new strategic department in charge of driving sales qualified leads, help establish the markets dimensions and assist a company in finding their niche…
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Marketers are constantly looking for new and innovative ways to attract and nurture leads. Content has become the ‘bait’, the better quality, the more likely you are to attract attention.
Time is moving faster than ever. Whilst the transition from blackand-white to colour television protracted over decades, the internet has developed at a phenomenal pace. Findings from content analysis leaders Worldstats reveal the internet expanded by almost 21,000% between 1995-2015; and, at this very moment,a staggering 4.1 billion people around the globe can now claim…